Here’s a summary of our highlights for April in text form. Digest it how you would like:

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In our Insider Insights for April:

Headlines:

• PurposeFused Gains 1,281%: OK, it’s not our stock price, but we’ve still grown 1,281% this month! How very crypto! Thank you to all of you who have followed our LinkedIn page and demonstrated your interest and support! We’re super close to our target of 240 organic followers in month #1, so if you’d like to stay in touch, please follow us here, share with someone you know, or sign up for our Insider Insights via this monthly update, below.

  We’ve had some meaningful conversations this month with 10 active leads and intend to highlight some of our client work in this section here, each month, to provide practical insights on the application of purpose.

• Our April Fool’s Day Launch: In case you missed it, read our welcome message, that proved to be far from foolish!

Curated Insights:

• Curated insight #1 – Living Purpose at Work: I’ve had a burning desire for some time to disrupt what I call the ‘“Purpose Paradigm” – that is, purpose sitting as a tick the box marketing exercise, or fad, to artificially demonstrate a brand…..

• Curated Insight #2 – Purpose in a crisis: When the organizational, leaders’ and individuals’ purposes are aligned and integrated

  into shared objectives – that’s when the magic happens. This month, our first of three curated insights spanning…..

• Curated Insight #3 – Purpose and Wellbeing: According to Gallup, purpose is one of 5 elements of wellbeing, alongside social, financial, community and physical. Further, investments in purpose Gallup found were fundamental to enriching the….

Connecting with Purpose (podcast – coming next month):

We are super excited to welcome Kevin Roberts to our first Connecting with Purpose podcast. Kevin Roberts is an international business leader, founder, consultant and educator. His company Red Rose Consulting counsels business leaders and employees on creative thinking, marketing, and leadership.

Kevin has been a CEO for over 30 years, including 17 years CEO Worldwide at Saatchi &Saatchi, one of the world’s leading creative organizations. Kevin has an uncompromisingly positive and inspirational leadership style, with an ability to generate ideas and emotional connections that accelerate extraordinary value. Kevin’s latest book 64 Shots: Leadership in a Crazy World (2016) offers frameworks and solutions for winning in a business world that has become volatile, complex, uncertain, and ambiguous.

One Minute Motivation:

• Driving Force – 1 Minute Motivation video and short post. What’s your driving force? When you are being the best version of yourself, what is it that gives you the energy, enthusiasm and vitality to go-forward, no matter what?