Our Insights

Read and hear our insights as we explore all things purpose-driven!

Are you Recruiting with Purpose? A quick intro.

As economies open up post-pandemic, the competition for talent is really heating up. Organizations need to gain the advantage over their competitors to hire the people they want, so we thought we’d share our experience with you in our upcoming whitepaper Recruiting with Purpose. In it, we explore the importance and role of purpose in the hiring process, how it can give you and edge and why it matters.

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Fancy a slice of purpose?

A quick share about two companies I came across this month – one through direct experience, the other via LinkedIn, both while hugely different in size, demonstrate the critical fusion between people and purpose. Mod Pizza and Virgin Atlantic.

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Episode 1: A conversation with Kevin Roberts

Join us as we speak with the truly inspirational Kevin Roberts, founder of RedRose Consulting and former Worldwide CEO and Chairman of the incredible Saatchi and Saatchi. Kevin shares how it all starts with purpose, his inspirational dream, creating a culture that embraces flow and much more…

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Magic Moments- what are yours?

As part of our Live with Purpose program PurposeFused, we reflect on Magic Moments as one small but positive piece of people’s purpose discovery process. We also integrate Magic Moments into all our interviews and our Connecting with Purpose podcast which will be live later this month.

So, it seemed appropriate that when one of our team members – Shauna, interviewed us, she asked for ours. As you can see this was raw and uncut, which is in part what makes the magic in the recalling the moments.

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Driving Force – 1 Minute Motivation

What’s your driving force? When you are being the best version of yourself, what is it that gives you the energy, enthusiasm and vitality to go-forward, no matter what? Watch this video or read this short article to start discovering your own driving force.

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Curated Insight #3 – Purpose and Wellbeing

According to Gallup, purpose is one of 5 elements of wellbeing, alongside social, financial, community and physical. Further, investments in purpose Gallup found were fundamental to enriching the other 4 components of wellbeing – in other words “feeling happy, healthy and fulfilled, starts with purpose”.

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Curated Insight #2 – Purpose in a crisis

When the organizational, leaders’ and individuals’ purposes are aligned and integrated into shared objectives – that’s when the magic happens. This month, our first of three curated insights spanning the world of purpose is focused on purpose in a crisis, where the magic has to happen – pretty damn quick!

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Curated insight #1 – Living Purpose at Work

I’ve had a burning desire for some time to disrupt what I call the ‘“Purpose Paradigm” – that is, purpose sitting as a tick the box marketing exercise, or fad, to artificially demonstrate a brand trying to do good in the world. Don’t get me wrong, purpose should be a core, if not fundamental component of the marketing mix (just another P to add to the mix). However, in order for a company to claim to be purpose-driven, purpose first and foremost has to be inside-out, starting with it’s people (another P)…

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