This article explores how purpose can be effectively embedded into an organization so that it becomes a driver of behavior. Purpose is first and foremost about people. It translates people’s passion into action by focusing them on what matters most.
To clearly articulate your purpose after an effective purpose discovery process, you need to ensure your purpose statement is: 1) inspirational; 2) relevant; 3) actionable; 4) enduring; and 5) memorable.
If your company doesn’t yet have a clearly defined purpose, how do you discover it and then articulate it in a way that resonates and is clearly understood?
In this article we explore how purpose fits within the organizational system and design, leveraging the learnings from our unique balance of experience across the business, non-profit and sports sectors.
