We are a team of dynamic, committed and passionate professionals working at the intersection of purpose, people and performance.

Our Partners


I believe that people want to be invested in what they are doing every day and be clear about why they are doing it; most want to make a difference too. That’s what PurposeFused is all about; helping people discover their purpose, articulate their aspirations and focus on what really matters to build the future they want.

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Mark Griffin, MBE

I am passionate about creating opportunities that inspire people to go forward as the ultimate version of themselves and making the world a better place. PurposeFused puts that passion into action by using purpose to unlock people’s potential, so individually and collectively they can optimize their performance and deliver impact beyond profit.

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Nell Derick Debevoise

Nell is a thought partner to purpose-driven leaders, as well as speaker and author. As a Partner at PurposeFused, Nell helps CEOs and leaders expand their impact, grow their businesses, and build powerful legacies. Her mission is to make work healthier and fairer for all of us, as a path to equity and justice.

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Our Team

Juanita Molano Parra

Juanita is an Engineer and MBA turned Life and Leadership Coach. She is originally from Colombia and moved to the US almost ten years ago, first to New York and then to Indianapolis.

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Mike O’Dell

Mike’s expertise as an Executive Coach and strategic business advisor is derived from a successful career in blue-chip technology and telecoms companies where he has led HR organisations globally, focussing on creating highly engaged and highly impactful workforces.

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Kristy Farewell

Kristy serves organizations and leaders as an executive coach, strategic advisor, and facilitator with deep expertise in strategy, coaching, and cultivating healthy cultures. She brings a highly relational, consultative approach to her work with clients, facilitating rich conversations to ease understanding, co-create ideas, and accelerate her client’s success.

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Shauna Griffiths

Shauna is a passionate, hybrid-marketer who drives revenue & consumer engagement by defining strategy, storytelling, developing compelling marketing platforms & campaigns, & creating dynamic brand alliances internationally.

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Pete Steinberg

Pete has been working with clients for over 20 years, helping create more effective organizations. His expertise is working with exceptionally smart and creative people in very dynamic environments. Pete is a master facilitator, instructor and executive coach for senior executives, in additional to having been a National Team Rugby Coach.

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Phil White

Phil is the co-founder of Grounded, a boutique B-corp certified social innovation and brand activation consultancy based just outside of New York. Phil has worked globally as a senior strategist in brand innovation, planning, design, advertising, shopper marketing, activation, digital and CRM for global renowned networks and brands.

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